Sports Imperial – Branding

I was asked to design a route for Imperial College London's sports hub 'Sports Imperial'. I crafted an identity that nodded to the college's heritage but also felt simple, bold, and inclusive.

The Logo was built around the traditional imperial crest, simplifying it and splitting it into three segments, representing the three colleges that combined to create what is now 'Imperial College London'.

 

Branding, Animation, Social Media, Logo Design